So you have your new shiny website, it is ready to go, actually it’s gone live. Once you have overcome your happiness and start getting use to the increased demand, you may start asking yourself – are all my website users happy, does the website meet their needs? One set of statistic which can help you answer that question is bounce rate and exit rate.
The vast majority of the traffic to your website will be driven to you via three main sources: directly via your website address, via search engines (google, Bing, other search engines) and via social media outlets. SEO as it is commonly known, relates to how search engines find, rank and display your website to their users.